10 Best Harry Potter Stores in London | Enter the Wizarding World of Magic

If there’s one thing London is known about – it is that the city is the home and inspiration for the world-famous novel Harry Potter.

As a Harry Potter fan, your trip to London won’t be complete without stepping into the world of wizards to be called a muggle yourself!

So, what is the best way to have a magical adventure and make your Harry Potter fantasies come to life?

The answer – Visit the ten best Harry Potter stores in London. It’s the ultimate gateway to satisfy that Harry Potter fever.

Expect to find yourself surrounded by Harry Potter merchandise, toys, souvenirs, clothing, and collectables when you visit any of the Harry Potter stores listed in this article.

This quick Harry Potter store guide will show you the top stores to experience the wizarding world of Harry Potter.

From offers to products and online stores, it’s your complete guide packed with all the information you need.

10 best Harry Potter stores in London

1. Studio Tour Shops at Warner Bros. Studio Tour

Studio Tour Shops at Warner Bros. Studio Tour

  • Address: Leavesden, London WD25 7LR, United Kingdom
  • Phone: UK: 0800 640 4550/ Worldwide: 00 44 800 640 4550
  • Store Hours: Monday to Friday: 9:30 AM – 8 PM/ Weekend: 8:30 AM – 10 PM
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Get the full magical experience when you visit the Harry Potter Studios, officially known as Warner Bros. Studio Tour.

When you book a tour, you get to step into the film set and see the actual design, props, buildings, and original costumes used as seen in the movies.


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On top of that, you will also have the chance to purchase souvenirs and merchandise at the Studio Tour Shops, which includes three shops: The Studio Shop, The Forbidden Forest Shop, and Railway Shop.

Each shop has its own speciality and exclusive offers. For instance, you can purchase replica wands and collectable items at The Studio Shop, whereas homeware and gifts are all at The Railway Shop.

For seasonal and exclusive items such as shirts and toys, head to The Forbidden Forest Shop.

Take note you can only access these shops when you book a ticket. To finish off the tour, you can also have food and drinks at the Studio Cafe or grab a mug of the famous Butterbeer at Backlot Cafe.

Alternatively, you can also bring your own food to eat in the studio’s picnic area.

2. House of Spells

House of Spells

  • Address: 69-71 Charing Cross Rd, London WC2H 0NE, United Kingdom
  • Phone: +44 20 7287 9077
  • Store Hours: Weekday and Weekend: 10 AM – 10 PM
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House of Spells is a shop for all fantasy worlds. It specialises in souvenirs and merchandise for various movie franchises, including Fantastic Beasts, The Lord of the Rings, Game of Thrones, and of course, Harry Potter.

Potterheads will leap for joy as they have a full collection of Harry Potter merchandise, from movie replicas to wands and sweets & potions.

The store is beautifully designed and well-crafted to create the world of Harry Potter we desire to immerse in.


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You can shop for drinkware, bags, books, and clothing. If you are into toys, the store has a wide range of plush toys to choose from, such as Hedwig the owl, the mischievous Dobby, and the adorable Fluffy.

For those keen on getting collector’s items, check out their Harry Potter Collectables section and choose a variety of items, including temporary tattoos, Platform 9 3/4 Snow Globe, and a Harry Potter Collectible Quidditch Set.

Before going to the physical store, you can check the online store first to get an idea of what you can get.

3. The Harry Potter Shop at Platform 9 3/4

The Harry Potter Shop at Platform

  • Address: King Cross Station, London N1 9AP, United Kingdom
  • Phone: +44 20 7833 1137
  • Store Hours: Monday to Saturday: 8 AM – 8 PM/ Sunday: 9 AM – 8 PM
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Located at Kings Cross Station, The Harry Potter Shop at Platform 9 3/4 is one of London’s most visited Harry Potter stores, drawing more than two million visitors annually.

Aside from Kings Cross Station, you can also find it at Heathrow Terminal 5, so you can drop by quickly before your flight or as soon as you land at the terminal.

Opened on December 14, 2012, it was the first Harry Potter Shop to open worldwide, apart from shops at theme parks and attractions.

Harry Potter fans will love its detailed design, from its rustic wooden luggage to vintage cabinets.

If you can’t wait to get in the store, you can try the Harry Potter Shop 360 to get a virtual experience of the store while you shop online.

Their collection is categorised according to various themes, including Slytherin, Ravenclaw, MinaLima, Fantastic Beasts, Hufflepuff, Gryffindor, and Hogwarts, among other things.

If you’re looking for personalised items, they offer Harry Potter personalised gifts, from notebooks to house robes and the ever-famous Acceptance Letter.

You can also shop for items according to your favourite characters, so you can get Harry Potter’s Wand, Ron Weasley ‘R’ Replica Jumper, or Hermione’s Time-Turner Necklace.

Whatever you are looking for, they sure have it as they have a selection of products of bags, clothing, books, collectables, cosmetics, homeware, jewellery, toys, sweets and treats, and games.

4. Primark Stores

  • Address: 14-28 Oxford St, London W1D 1AU, United Kingdom
  • Phone: Contact Us
  • Store Hours: Monday to Saturday: 8 AM – 10 PM/ Sunday: 11:30 AM – 6 PM
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Primark is a well-known international fashion retailer that first opened in 1969 in Dublin. In 1973, Primark established its first UK store in Derby.

Today, it has become one of the leading clothing stores in the world, with over 70,000 employees across 14 countries and 191 stores in the UK alone.


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They have evolved from being a clothing store to an all-in-one store for clothes, home, and beauty, catering to both men and women, kids, and babies.

So why is Primark a must-visit for Potterheads? It’s because Primark is also an official store where you can get Harry Potter merchandise, as they have a section only for Harry Potter items.

In fact, the Primark store on Oxford Street was the biggest Primark in London and it was one of the first stores to have Harry Potter merchandise for purchase.

Its Harry Potter section has a wide collection of home and clothing items to feel the wizard vibe, including Harry Potter™ Hogwarts King Duvet Cover, Harry Potter™ Checked Pyjama Bottoms, Harry Potter™ Hogwarts Crest Square Cushion.

The store even has items for your furbabies, such as Harry Potter™ Pet Bed and Harry Potter™ Gryffindor Pet Bowl.

5. House of Minalima

  • Address: 157 Wardour St, London W1F 8WQ, United Kingdom
  • Phone: +44 20 3214 0000
  • Store Hours: Weekday and Weekend: 11 AM – 6 PM
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Located in the heart of Soho, House of Minalima is a part-gallery and part-shop that offers a magical experience to Harry Potter fans.

You will be transported into the enchanting world of Harry Potter with its exquisite artwork and mystical atmosphere.

If you are unaware, House of Minalima was actually the design studio that created graphic props and art for the Harry Potter and Fantastic Beasts films.

The studio may look small from the outside, but on the inside, it has three floors filled with Harry Potter artwork, from handwritten letters to newspaper articles and distinct designs of picture frames.

The shop is divided into two categories: Minalima and Wizarding World.

Some of the items you can buy from them are prop replicas, stationery, accessories, homeware, and posters.

If you’re looking for prop replicas, you can get your hands on Harry Potter’s Hogwarts Acceptance Letter Prop Replica for a whopping £2,495 or Hermione Granger Replica Exercise Book for only £12.95.

You can also purchase books and prints, and if you’re lucky, you can get a signed copy as well.

Get a signed copy of several books such as The Magic of MinaLima, Harry Potter and the Chamber of Secrets, Fantastic Beasts and Where to Find Them: The Original Screenplay, or Harry Potter and the Philosopher’s Stone.

6. Hamleys Toy Shop

Hamleys Toy Shop

  • Address: 188-196 Regent St., London W1B 5BT, United Kingdom
  • Phone: +44 20 7479 7398
  • Store Hours: Monday to Saturday: 10 AM – 8 PM/ Sunday: 12 AM – 6 PM
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Aside from Primark, another multinational retail store where you can find fascinating Harry Potter merchandise is Hamleys Toy Shop.

The store is known worldwide as a multistory toy shop that already has 15 toy stores in the UK.

Its store on Regent Street has a massive Harry Potter Toys & Games section, covering 3,000 feet on the store’s entire basement floor.

Not only can you buy toys and games, but snacks, clothing accessories, homeware, and stationaries as well. You can get a Harry Potter Scarf for £8.00 or a Harry Potter Tie for £4.50.

If you’d like to bring home some snacks, the store offers several options, including Harry Potter Chocolate Frog, Harry Potter Bertie Botts Beans, and Harry Potter’s Chocolate Wand.

Get the iconic Harry Potter Broom for £18.00 or the Harry Potter: Sorting Hat for £9.00. Of course, let’s not forget about toys and games, which are the store’s speciality.

Purchase and play Scrabble Harry Potter for £32.00, Harry Potter I go to Hogwarts Game for £10.80, Ravensburger Harry Potter Mini Memory Game for £3.99, Ravensburger Harry Potter Strike for £16.00, or White Style Harry Potter Match Board for £13.60.

7. The Lego Toy Shop

Are you a LEGO lover and a Potterhead as well? If you are both, then you must not miss out on LEGO’s collection of Harry Potter™ Toys and Gifts.

Collect at least 55 LEGO Harry Potter sets and make your way into building the famous Harry Potter landmarks.

Start putting the pieces together and assemble the famous Hogwarts Express™ – Collectors’ Edition for £429.99 or the Diagon Alley™ for £389.99.


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If you are looking for rare items, then you must seize the opportunity to get their Hard to Find collection, such as the Hogwarts™ Castle for £409.99 and Hogwarts™ Icons – Collectors’ Edition for £259.99.

Some of their items are retiring soon, so if you are an avid collector, you must purchase them right away while stocks last.

The items tagged as retiring soon are Hogwarts™ Moment: Divination Class for £24.99, Hogwarts™ Moment: Defence Class for £24.99, and Harry Potter & Hermione Granger™ for £114.99, to name a few examples.

Although LEGO is popularly known for interlocking plastic brick toys, you can also get other types of toys, such as plush toys like Albus Dumbledore™ Plush, colouring books like Fun to Color, and keyrings like Dumbledore Keyring.

8. Palace Theater – Harry Potter and the Cursed Child

Palace Theater – Harry Potter and the Cursed Child

Want the full live experience of the Harry Potter world? If yes, you can watch Harry Potter and the Cursed Child live at the Palace Theatre on Shaftesbury Avenue.

It is a Victorian redbrick theatre housing 1,400 seats and several facilities such as bars, toilets, and two cloakrooms.

Both self-declared wizards and muggles will surely enjoy the live-action Harry Potter. After watching the play, you can then enter its small store of Harry Potter merchandise and souvenirs.


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Some of the items you can purchase are wands for £32.00, such as Ron Weasley’s Wand, Albus Potter’s Wand, and Scorpius Malfoy’s Wand.

You can also purchase scarves, beanies, tote bags, and shirts and choose among the four Houses of Hogwarts School of Witchcraft and Wizardry.

For more collectable items, check out their range of pens, neckties, pins, and many more. It’s not difficult to find the theatre as you can already see a large Harry Potter sign from the exterior of the theatre.

9. The Noble Collection

The Noble Collection

  • Address: Ground Floor 26, 28 Neal St, London WC2H 9PS, United Kingdom
  • Phone: Contact Us
  • Store Hours: Monday to Saturday: 11 AM – 6 PM/ Sunday: 12 PM – 6 PM
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Established in 1991 in Washington D.C., The Noble Collection has found its way into the UK, offering its world-renowned artistry through its finest collections of well-crafted merchandise.

The Noble Collection UK is the official and licenced store to sell film merchandise, movie props, and replicas.

It has collections for various films, including Harry Potter, Fantastic Beasts, The Lord of the Rings, Star Trek, Jurassic Park, DC, Game of Thrones, Jumanji, and The Hobbit, to name a few.

It is proud of its authenticity, being the go-to store for collectors and, most importantly, for the wizards by heart.

The Harry Potter products are extensive, from collectables to jewellery and plushes.

If you’re looking for collectables, you can get the Hagrid Umbrella for £55.00, Hogwarts Express for £100.00, or Mirror of Erised for £55.00.

Keen on playing chess? Why not get a unique chess set such as the Final Challenge Chess Set for £299.00.

If you’re into collecting prop replicas, check out their wide range of replicas, including the Hermione Granger Bag for £45.00, the Helga Hufflepuff Cup for £48.00, or The Horcrux Locket for £38.00.

10. Forbidden Planet

Forbidden Planet 1

  • Address: 179 Shaftesbury Ave, London WC2H 8JR, United Kingdom
  • Phone: +44 20 7420 3666
  • Store Hours: Monday to Wednesday: 10 AM – 6 PM/ Thursday to Saturday: 10 AM – 7 PM/ Sunday: 12 PM – 6 PM
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The Forbidden Planet is close to the Palace Theatre, just 0.2 miles away and a three-minute walk via Shaftesbury Avenue.

The store is one of the world’s biggest stores selling comic books, toys, collectables, and merchandise of a variety of genres, including science fiction, fantasy, and film.

With that said, it is one of the top stores in London where you can find Harry Potter merchandise, from wands to books and maps.

If you’re looking for books to add to your library, check out their selection of books, such as Harry Potter & The Chamber Of Secrets for £6.99, Harry Potter & The Philosopher’s Stone: Enchanted Postcard Book for £6.99, or Harry Potter: The Blueprints for £45.00.

You can also find several items for games like Munchkin: Harry Potter for £21.59, Harry Potter: Labyrinth for £24.99, and Harry Potter Trivial Pursuit for £22.49. If you need homeware to add a touch of fantasy to your kitchen, get your hands on the Harry Potter: Mug: Platform 9 3/4 for £5.99 and Harry Potter: Mug: Gryffindor House Crest for £8.99.

Toys are also the main highlights of the store, as well as Pop! Vinyl collections. Some of the Pop!

Vinyl toys you can get under Toys and Collectable are Harry Potter & The Chamber Of Secrets: 20th Anniversary: Pop! Vinyl Figure: Harry for £11.99, Harry Potter: Pop! Vinyl Figure: Harry Pushing Trolley for £28.79, and Harry Potter: Pop! Vinyl Popsies Figure: Harry for £6.29. Aside from toys and games, shirts are also available to purchase for as low as £14.99.

Harry Potter Stores in London Map

A Magical Reason to See London

That wraps up our list of the ten best Harry Potter stores in London where you can experience the true magic of Harry Potter.

Even if you are not a Harry Potter fan, you will surely admire the artistry and craftsmanship of the toys, store designs, and merchandise presented at each store.

What are you waiting for? Bring your muggle and wizard friends with you and share this Harry Potter store guide with them as well.

When you’re done visiting all the Harry Potter stores in London, I suggest visiting other top places to visit in London, such as 10 Best Anime Shops To Buy Manga In London and 12 Best Halal Restaurants in London.

If you’re looking for other famous international stores and are wondering if there is one in the UK, check out our guides on Is There a Chick-fil-A in London or the UK and Is there a Bath and Body Works in the UK or London?

What are your thoughts on this guide? Is there a recommended store not on the list? Share your tips and recommendations below in the comments section.

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