25 Best Prom Dress Shops In London ( Simple and Elegant Dresses)

London is known for its high sense of fashion, and I do not mean fashion that takes place on the runways and at fashion shows. Instead, ordinary Londoners are very passionate and conscious of what they wear.

So you won’t be surprised when you walk through the streets of London, and everyone seems to be dressed as though they were on a fashion show. It is exciting because it adds a lovely flair to the city.

Prom nights are one of those days in our lives that we have memories of for a very long time, and it is only normal for us to want to look good and outshine others.

As long as you are in a fashionable city like London, you can never lack places to get quality prom dresses. There are so many options, and it is left for you to choose what suits your taste.

So, if you are ready for a ride, join me as I take you through the streets of London in search of some of the best Prom shops you can find.

  • 1. Dress 2 Party
  • 2. Blackburn Bridal Couture
  • 3. David’s Bridal London
  • 4. The Couture gallery
  • 5. Monsoon London
  • 6. Best Dress 2 Impress
  • 7. Girl Meets Dress
  • 8. FairyGothMother
  • 9. Angelica Bridal
  • 10. eDressit
  • 11. Golden Sash Bridal
  • 12. The Wedding Dress Shop
  • 13. Bridal Originals
  • 14. Queena Belle
  • 15. Angel Forever
  • 16. London Bride Couture
  • 17. Chi Chi London
  • 18. Elliot Claire
  • 19. Ariella London
  • 20. Millybridal
  • 21. Silhouette London
  • 22. Harrods Stores
  • 23. JJ’s House
  • 24. The Wedding Wardrobe
  • 25. Pronovias London – Wedding Dresses

Best Prom Dress Shops In London

1. Dress 2 Party

Location: 130 Wigmore St, London W1U 3SB,

Area: West Central London

Contact: 0207 018 0680

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If you are looking for big brand names like Jovani fashions, Sava, Mac Duggal, and Sherrihill, you might like this store. They sell some of the top-quality and pricey prom gowns in the central London area.

You can visit here and check out their designer wears, prom dresses, and ballgowns. These dresses and gowns are perfect for prom, red carpet events, engagements, wedding guest dresses, and mother-of-the-bride gowns.

The shop is open the whole week, and you can drop by to check for things you need. Also, you can book an appointment ahead of time.

2. Blackburn Bridal Couture

Location: 56 Tranquil Vale, London SE3 0BD

Area: South East London

Contact: 0208 297 1188

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Blackburn Bridal Couture

This is another designer-loaded couture shop where you will find different excellent options. Again, you have designer clothes from Anna Kara and Anna Campbell. The dresses are soft, beautiful, romantic, and feminine.

These dresses will make you stand out and turn heads as you walk into the prom room. This dress shop will offer you original and unique, and stylish outfits.

The moment you walk into this exotic boutique, you will be impressed by the customer service and the expertise of the founder Russell Blackburn. So if you are in the mood for something classy and can afford it, you should check them out.

3. David’s Bridal London

Location: St Philips Point 47 City Plaza, Cannon Street Birmingham B2 5EF

Area: Central London

Contact: +44 (0) 121 643 3161

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Davids Bridal London

David’s Bridal shop has been around for sixty years, helping women shine in all their special moments. Prom is a lifetime experience, and this shop has some of the best prom dresses that can make you dazzle.

They are regarded as one of the world’s topmost bridal retailers, but they do more than that.

They offer you a wide range of stylish, beautiful, and different sizes of prom dresses that will make a prolonged impression.

So if you are hoping to celebrate your prom in style and have a lasting experience, you should check out their website, book an appointment, or find the store closest to you.

4. The Couture gallery

Location: 6 Campden Street, London W8 7EP

Area: West London

Contact: +44 (0)20 7792 3100

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The Couture gallery

The Couture gallery is an exotic couture dress shop staffed by artists and designers. Here you will experience the craftsmanship of the renowned designer Britta Kjerkegaard famous for her bridal dress designs.

This shop caters to sophisticated clients ready to spend on pricey yet beautiful dresses. However, before you get into this boutique, you need to book an appointment online.

This boutique sits on two floors, and it showcases a beautiful collection of contemporary silhouettes, silk dresses, handcrafted veils, and striking headpieces.

5. Monsoon London

Location: Unit 8 Station Approach Marylebone Road London, Greater London, NW1 5LA

Area: Central London

Contact: +44 2079 356867

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Monsoon London

Most of the shops listed above are designer shops with expensive dresses; this Monsoon store is less expensive and more affordable. In addition, they sell beautifully crafted dresses that have a contemporary design.

You will find beautiful dresses that will be perfect for prom. It could be plain or printed dresses, short and long dresses. These gorgeous dresses are affordable, and there’s something for every occasion.

You will find dresses that will turn heads and make you feel extra special on your memorable prom night.

The great aspect of this shop is that there is a range of dresses made with organic cotton and sustainable fabrics.

6. Best Dress 2 Impress

Location: 505 Hale End Road Highams Park London E4 9PT

Area: Central London

Contact: 07850 644 600

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Best Dress 2 Impress

Most prom shops sell generic items and expect them to fit all customers; this is not the same case with Best 2 Impress stores.

Instead, they offer you a personalized shopping experience, giving you professional advice when necessary and helping you make the right choice.

The dresses here are very affordable, and the staff will offer you a free consultation about what type of gown will best fit your unique figure. Their services are so effective that you will relax and enjoy your stay at their shop.

Their customized services are one of the things that set them apart from others, and you can also get other accessories like veils and tiaras.

7. Girl Meets Dress

Location: 91 Peterborough Road, Central London

Contact: 020 7498 9131

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Girl Meets Dress

This fantastic store is very different from the rest; it is an exotic store for hiring designer dresses rather than buying them. Therefore, it saves you the stress of spending more than you intend to.

Another important thing is that you do not get to fill your wardrobe with clothes that you might just wear once.

So if you are looking for a prom dress without much hassle, you can check out this store for some of the best prom dresses.

They have over four thousand pieces of designer dresses from about two thousand designers.

Imagine the joy of wearing a different designer dress for each occasion without spending much. It is genuinely a lovely idea.

8. FairyGothMother

Location: Grinstead Road, London SE8 5AD

Area: South East London

Contact: +44 20 7377 0370

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The quality of dresses you find in this store is those types you wish and pray for. They have a rich selection of short and long dresses that will go with your occasion.

You will find many prom dress options in this store, and you will be spoilt for choice. You will find the different colors of dresses, and you will find their collection appealing.


If you are a fan of retro and vintage clothes, you will find some vintage dresses in this shop. Also, the dresses can be adjusted to fit your style and preference.

9. Angelica Bridal


Area: North London

Contact: +44 20 7226 7823

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Angelica Bridal

When preparing for a big occasion such as a prom, you sometimes need help from professionals about the best outfit for you.

While some shops try to guide you, others take it for granted; Angelica Bridal is one of those shops where you will get all the help you need.

They have a vast collection of hand-selected dresses from designers like Allure and Justin Alexander.

The staff here are highly trained to assist you with whatever you want, and they are friendly and professional.

10. eDressit

Location: Online Store

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Gone are the days when all businesses needed to have a physical shop that people could purchase from.

With technological advancement, you can buy an item from the comfort of your home, and it will be delivered to your doorstep.

This is the beautiful and stress-free experience you get when shopping at eDressit. It is an online store that specializes in evening dresses and gowns like prom, wedding dresses, or cocktail dresses.

They sell quality stuff, and they have in-house designers who are in touch with current trends. Also, they help you to customize your gown however you want it.

They are efficient and reliable, and you can always count on them to deliver. Lastly, they are very affordable compared to most designer shops.

11. Golden Sash Bridal

Location: 186 Wandsworth Bridge Road. Fulham London. Sw6 2uf

Area: South West London

Contact: 020-7736-2233

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Golden Sash Bridal

Golden Sash Bridal specializes in simple yet classy gowns and dresses. With the demand for luxury and designer dresses, stores like this make it possible for you to get dresses that will make your special day memorable.

They have a wide range of designer dresses, and the exciting thing is that they are cost-effective and more affordable than some designer shops.

They also have other accessories that can make you look complete and classy. The staff here are welcoming and friendly and will help you with your needs. Visit their stores and check out their rich collection of exotic dresses.

12. The Wedding Dress Shop

Location: 173/175 Arthur Road, Wimbledon Park, London, SW19 8AE

Area: South West London

Contact: 020 8605 9008

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The Wedding Dress Shop

If you are concerned about having your unique style and identity as you prepare for prom, this store might help you.

They sell specially selected designer dresses, and each dress has its style and originality, making you stand out among many others.

The boutique is spacious and beautiful, and it is the perfect environment to settle and relax as you take the time to find that unique dress.

The staff is professional and knowledgeable about their work, and they are there to help you figure it out.

Also, the trained staff will help you make any helpful alterations that you might want, making it a more customized experience. Finally, you can log onto their website and make your appointment.

13. Bridal Originals

Location: The London Fashion Centre 89-93 Fonthill Road N4 3JH

Area: North London

Contact: 02075619669

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Bridal Originals

If you are still looking for a last-minute prom dress, you still have a chance of getting one at this store. This store is filled to the brim with beautiful traditional and fashionable dresses.

You will find gowns made from vintage lace, silky satin, taffeta, and soft tulles. In addition, there are many stunning dresses ranging from Grecian cuts, ballgowns, slim slinky cuts, empire lines, classic A-lines, and mermaid silhouettes.

You will be spoiled for choice at Bridal Originals, and you can also find other accessories like veils, tiaras, bags, shoes, and jewelry.

14. Queena Belle

Location: Online Shop

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Queena Belle

This is another online shop that meets the demands for prom dresses in London yearly. They have a wide range of unique dresses with different styles, sizes, and colors.

Although it might be an online shop, you will get a great shopping experience. You can browse through their website easily as you search for the gown that speaks t your soul. You can get what you want by easily entering a search term.

You might get addicted to this online shopping because the process is smooth, and you do not have to worry about getting sub-standard items.

15. Angel Forever

Location: Unit-8 Trade city, Brooklands Close, Sunbury on the Thames, TW16 7FD Middlesex

Area: South East London

Contact: +44 (0) 203 372 2844

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Angel Forever

Angel forever is one of the leading dress brands for events like prom, couture dresses, red carpet, and evening wear.

You can be assured of getting only high-quality contemporary to classy and chic fashion pieces.

This reputation for selling only the best has endeared Angel Forever to many clients and customers.

Their wardrobe is flawless, and they showcase their collection season by season to celebrate special occasions.

You will find gowns with subtle and vibrant colors with a timeless and classic design. If you are hoping to stand out on your prom day, the dresses here will be a good fit for you, and they are pretty affordable.

16. London Bride Couture

Location: 17 Churton Street, London SW1V 2LY

Area: South West London

Contact: 020 7821 0404

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London Bride Couture

London Bride Couture offers you an exclusive personal experience that will make you want to spend the rest of the day at their store. Their professionals and consultants are on standby to help you pick your dream dress.

You will find exciting and diverse options of beautiful modern dresses at an affordable price. They have in-house designers and also popular designer dresses that you can pick from.

The best part of patronizing this place is the in-house designers’ customization services. You will also find accessories like tiaras, jewelry, and headpieces to accompany your unique dress.

17. Chi Chi London

Location: Lockwood Industrial Park, Mill Mead Rd, London N17 9QP

Area East London

Contact: +44 20 8880 1211

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Chi Chi London

Chi Chi is at the forefront of women’s online brands in the London shopping scene. They have a vast range of dresses and other women’s wear to fit any occasion.

If you are searching for something elegant for prom, you will get the most fashionable pieces to improve your wardrobe. In addition, you will get a beautiful range of maxi, midi, and off-the-shoulder dresses to compliment your looks.

The dresses come in stunning prints and colors, and you can stay classic in plain prints or go crazy and fun with floral styles and prints. Check out their website and pick the right choice for yourself.

18. Elliot Claire

Location: Colonial Buildings, 59-61, Hatton Garden, London EC1N 8LS

Area: West End London

Contact: +44 20 7193 4955

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Elliot Claire

This shop offers you modern special occasion dresses that will make you stand out and make the day memorable.

They are staffed with expert pattern makers, designers, and seamstresses who bring their innovative ideas to fashion.

They aim to make women beautiful and remarkable at parties, weddings, proms, and cocktails. So if you are looking for a prom dress, you will find an attractive option here.

You will get personalized and customized services here mainly if you aim to be distinctive from the crowd on your prom day.

19. Ariella London

Location: Ariella concession – Level 2 Shepherd’s Bush Ariel Way, London, W12 7GA

Area: West London

Contact: 03439092057

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Ariella London

Ariella trades in cocktails, proms, and evening wears dresses, and the brands they sell include Ariella by Lane Marie, Ariella couture, and Ariella London. All styles for these brands are exclusive and limited edition.

These brands are leading brands in women’s fashion, and they are in high demand. So if you wish to wear something popular and expensive, you might like the collection in this store.

The fabrics and designs of these dresses are exciting and beautiful. You can make a statement and turn heads by getting yourself one dress form here.

20. Millybridal

Location: Online store

Contact: +44 1206 616368

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Who says shopping for prom has to be dramatic and hectic? It doesn’t have to be so. MillyBridal online dress shop makes it easier and stress-free to get a beautiful gown for prom.

All you need to do is go to their website and select from the collection of beautiful dresses they have. Then, make your order, and it will be shipped to your preferred location.

This dress shop is one of the most famous online shops for women’s wear in London, and this is due to their efficiency and dedication to good customer service.

21. Silhouette London

Location: 4 Merivale Road, Harrow, HA1 4BH

Area: North-West London

Contact: 07788 758681

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Silhouette London

Silhouette London is a teen boutique dedicated to selling exceptional children’s fashion clothes. They sell clothes, occasion wear, gifts, and accessories, and they cater to girls between the ages of 2-and 21 years.

This shop sells trendy quality party dresses, and they bridge the gap that you mostly find in High Streets stores. You will find quality designer dresses at this store at an affordable price.

You will find the perfect outfit for prom, birthdays, weddings, Bar Mitzvah, and other evening outings.

You need to book an appointment before going to this store; this allows them to give you undivided attention and customize the outfits to your liking.

22. Harrods Stores

Location: 87–135 Brompton Road Knightsbridge London SW1X 7XL

Area: Central London

Contact: +44 (0)20 7730 1234

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Harrods Stores

Harrods Stores is an exotic and luxurious boutique in London that sells men’s, women’s, and children’s outfits, furniture, beauty products, jewelry, watches, and food and drinks.

You can shop for your designer prom dress in this store; you will love the quality and exotic style. The store is beautiful and pleasing, and you might wish to spend the whole day there.

The staff is very professional and helpful. Aside from the dresses, you will find other accessories that match your chosen prom gown. The prices of items here are pretty high, but it is a beautiful experience.

23. JJ’s House

Location: 69 Aberdeen Avenue, Cambridge, United Kingdom, CB2 8DL

Area: North London

Contact: +44 2082 425518

JJs House

JJ’s House is an online store that sells special event dresses, wedding gowns, wedding party dresses, prom dresses, and accessories.

In addition, it has a vast online store catalog where you can browse the collection of goods available.

The good thing about this store is that you can be assured of quality products at affordable prices, and the online shopping experience is worth mentioning.

In addition, they are customer-friendly, and they help to make the shopping experience hassle-free.

JJ’s House has about 1200 dresses styles, and they can be tailored and customized to your specification.

You can also check out their unique jewelry and party supplies, which might come in handy.

24. The Wedding Wardrobe

Location: 4 Kennington Road, London SE1 7BL

Area: South London

Contact: 020 7928 8809

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The Wedding Wardrobe

Having a magical and beautiful prom dress is something some people dream about and hope for. But making that reality means that you have to go to the right place to get that magical and gorgeous gown.

The wedding wardrobe is one of those places you can walk into and expect to come out with the perfect prom gown that will make a lasting impression. When you walk into their shop, they make sure you leave feeling better.

They are professional and attentive, and they look after you and your needs. Also, they have some of the best hand-picked designer dresses. And they can customize the gowns to fit you.

They have different price ranges, which ensures that almost anyone can afford their dresses. Also, they have additional accessories to complete your prom look.

They operate on an appointment-based system to enable them to give attention and focus to each client.

25. Pronovias London – Wedding Dresses

Location: 94 New Bond Street, London W1S 1SH

Area: West end London

Contact: (44)2034674113

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Pronovias London – Wedding Dresses

This is another exotic and luxury boutique that serves all the beautiful prom dresses you might dream of.

In addition, it has some collections from famous designers like Vera Wang, St Patrick, Ladybird, and Nicole.

They have innovative designs, fashion-forward ideas, and excellent craftsmanship, enabling them to give their best to clients.

So you can walk into this store and be assured that you will get that perfect dress that you fantasize about.

The prices for the gowns begin from $600 and above, so you can get something classic that is beautiful and budget-friendly.


The shops listed here have different varieties, and there is something for everyone, whether you are buying or just renting.

These dresses will add a remarkable memory to the end of your High School days. This is the good thing about London; you will always get what aligns with your taste and budget. In addition, if you are thinking of venturing into the modelling industry after high school or college, you can check out these reliable and best modelling agencies in London.

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