Top 12 Sports Shops in London

Whether it’s football, tennis, or basketball, you can get all the equipment and gear you need right here in London.

With over 50 different sports shops, offering big brands like Nike, Adidas, and Puma, you should not have a problem shopping for high-quality sports goods.

Here’s a quick and easy guide to some of the best sports shops in London, offering a diverse range of Products for various sports activities.

Sports shop in London

  • Sport direct
  • JD sports
  • Sheen sports
  • Decathlon
  • Ace sports
  • Euro sports
  • Run and become
  • Ellis Brigham
  • Nike Town
  • Intersport Henre Hill
  • Wigmore Sports Racket Restringing London
  • New balance Flagship store London

1. Sports Direct

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Sport direct is one of the biggest sports goods retailers in the United Kingdom. They have over 600 stores worldwide and more than 10 retail stores in London alone.

They offer all the best of mainstream brands like Nike, Body Armor, Adidas, Puma, and much more.

You can shop a wide range of sports goods from Jerseys, shoes, balls, and authentic high-quality sporting equipment. They offer sports goods for sports like Tennis, basketball, water sports, Rugby, Track, golf, and much more.

You can pick up Rackets, Basketball neat, golf Clubs, and whatever you need to get active.

Explore a variety of sports shoes from your favorite designer at awesome rates. Conveniently pick up clothing and outfit for whatever sport you’re into.

A few of their London locations include Ludgate Hill, Streatham High Street Road, Southern Wood retail park, and Oxford Street just two minutes away from the photography gallery.

You can visit any of their wonderful stores near you or order items directly from their website.

2. JD Sports

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Looking for where to get the freshest fits for you to look good and comfortable as you stay active? Well JD sports has more than ten stores in London, so all the sports fashion fare you are searching for is never too far away.

JD Sports is among the top sports fashion retailers in the UK. They offer a diverse list of brands from Nike to Under Armor, Puma, Vans, Adidas, The north face, Reebok, Calvin Klein, Gym King, Ellesse, and much more. They offer a wholesome menu for both men, women, and children.

You can shop authentic designer sports shoes, quality Fitness Clothing, Leggings, swimwear, hoodies, sweatpants, tracksuits, Football boots, and classic trainers.

If you’re in London, you can find a few of their stores at Oxford Street, White Chapel Road, Brixton Road, Walworth Road, and Streatham High Road.

You can visit their website to find other stores near you or shop online for awesome sports outfits.

3. Sheen Sports

353-355 Upper Richmond Rd W, London SW14 8QN, United Kingdom

+44 20 8876 7273

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Sheen sports is a massive sport goods retailer store in London offering products from over 50 brands for a variety of sports.Their stores offer sports equipment and sports outfits at amazing rates.

Their catalog includes sporting equipment for basketball, Squash, football, Rugby, Cricket, Hockey, Golf, Badminton, American Basketball Ball, and gym and fitness.

You can find popular brands like Nike, Adidas, and New Balance. They’re a convenient spot to shop balls, nets, rackets, golf clubs, Helmets, Gloves, and sports bags.

They also offer sports clothes for Men, women, and children from a variety of brands with a wide range of sizes.

You can visit their website to shop items online or stop by the store at Upper Richmond Road, London. They are open from 9:30 am till 5:30 pm Mondays through Saturdays.

4. Decathlon

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Why oui, they do have what you’re looking for because Decathlon is one of the biggest sports goods retailers in the world. They have over 1500 stores in more than 60 countries worldwide.

Their stores offer a variety of products for over 80 different sports, including Hike and camping equipment, cycling, exercise and fitness, and water sports.

They offer eco-friendly, quality items at awesome rates. Their catalog features men’s, women’s, and children’s apparel. They offer tops, pants, leggings, sweatshirts, sports bras, swimsuits, and much more.

You can shop for items for sports like golf, and staking for kids and babies and also pick up sports safety equipment and gear.

Some of their stores in London include Decathlon Surrey Quays, Decathlon High Street Kensington, Decathlon Brent Cross, and Decathlon Greenwich.

You can visit their website for more information on stores near you and order products online.

5. Ace Sports

6 Fortess Rd, London NW5 2ES, United Kingdom

+44 20 7485 5367

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Looking for a store to shop for high-quality sports goods at convenient prices? Alright then just then, take a left, and Ace sports should be right on Fortess Road.

This local sports shop offers a variety of products and brands for all your sports needs.

You can shop for sporting equipment, safety gear, sports clothes, and much more. Their catalog includes products for sports like archery, football, Cricket, garden games, and hockey.

You can also shop for sports medical items like biofreeze gel, cohesive bandages, Athletic sports tape, sports lube, and Anti-chafe.

They also offer shoes from brands like Nike and puma, leisure wear, and complete football club kits. Also, pick up school equipment like pencils and notebooks for children while you’re at the store.

On weekdays they are open from 10 am till 6 pm. They only work Saturdays on weekends and are open from 9 am till 5 pm. You can visit their website for more information on their stores or to shop for products online.

6. Euro Sports

New College Parade, 1, London NW3 5EP, United Kingdom

+44 20 7722 1775

Euro sports is a local family-run sports shop offering a range of quality sports goods. Their store offers a variety of products from over 50 brands. The service at Euro sports is impeccable, the staff are real sporty folks that can give you a proper guide to whatever you need.

Their catalog includes sports clothes for gym and fitness outfits, tracksuits, sports bars, Jerseys, and shorts. They offer solid options for quality shoes from popular brands like Nike and Adidas, football boots, and Nike slides.

You can also get items like Rackets, balls for various sports like football, basketball, and American Football, safety equipment, and sports bags.

Visit them at New College Parade 1, London. They are open from 11 am till 5 pm Sundays and

Mondays and from 9:30 am till 6 pm Tuesdays through Saturdays.

7. Run and Become

4a Eccleston St, London SW1W 9LN, United Kingdom

+44 20 7222 1314

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Run and Become is your one-stop for all your track and running equipment. These stores offer a variety of running shoes, running clothing, and running accessories.

Shop brands like Nike, New Balance, Garmin, Adidas, Altra, and much more. Their stores offer over 50 brands with amazing high-quality products.

For women’s running clothes they offer items like bras, jackets, leggings and tights, long sleeve tops, Triathlon, and vests. They also offer various comfortable stylish items for men.

You can get road running shoes, Spikes, Trail, and Fell, and Zero drop shoes for Men, women, and children. You can also check out their amazing sales to pick up great items at lower prices.

For running accessories, the store offers items like sunglasses, bags and belts, bottles, caps and visors, headphones, hydration vests, and much more. You can also check out their amazing run better program from any of their local stores.

If you’re in London, you can find a Run and Become store on Eccleston Street.

8. Ellis Brigham

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Get all you need to explore the great outdoors at any Ellis Brigham store near you. They are one of the best retailers of mountain sports equipment for activities like skiing, snowboarding, hiking, and mountaineering.

They have over 20 stores all over the UK including Various locations in London.

Their stores offer clothes, safety equipment, tools, and footwear for all sorts of outdoor activities.

They offer more than 80 brands including Atomic, Ni-Glo, Primus, Roxa, and Signal.

You can shop for clothing, footwear, and equipment for Camping, travel, Hiking, Skiing, trail training, and lots more.

If you’re thinking of visiting any of their London locations you can find them at Ellis Brigham-Covent Garden, Ellis Brigham -Kensington, and Ellis Brigham- St Paul. You can visit their website to find a store near you and shop for products online.

9. Nike Town

236 Oxford St, London W1C 1DE, United Kingdom

+44 20 7660 4453

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NikeTown is a great spot to pick up all the sports goods you need at awesome rates. Their store at Oxford Street, is a well-organized space, with friendly staff to guide you with whatever you need.

They offer diverse choices for sports shoes, clothes, equipment, and much more. You can get shoes for basketball, football, golf and lots more. Find items like tracksuits, fitness and gym outfits, socks, and lots more. You can also get accessories like backpacks and bottles.

They are a beautiful spacious store to conveniently shop for all your sporting needs. Get authentic quality items rights from the designers.

The Oxford Street store is open from 11 am till 8 pm on weekdays. On weekends they are open from 10 am till 8 pm on Saturdays and 11:30 am till 6 pm on Sundays.

10. Intersport Henre Hill

134A Herne Hill, London SE24 9QH, United Kingdom

+44 20 7326 5050


Intersport is your one-stop for all the sporting goods you need in London. This amazing store offers a variety of products alongside, programs and guides to keep you active all year round.

They offer footwear, clothing, and equipment for lots of sports including running, team sports, cricket, rugby, hockey, football, squash, badminton, and lots more.

For football, you can pick up items like football boots, shin pads, AstroTurfs, socks, Goalie gloves, footballs, and much more.

If you’re looking for fashionable boots or just boots for sheen performance you can find just what you’re looking for here. The brands they offer are Nike, Adidas, and Lotto.

They also stock brands like Canterbury, Gilbert, and Adidas for rugby equipment. Their running shoes collection is quite impressive with careful attention to functionality and design.

They have lightweight support shoes, lightweight with full cushioning, urban running shoes with ultimate

cushioning, performance shoes for maximum cushioning, and great shoes for run roading.

You can join their run club to build up your stamina and endurance on the track or the field. They are at located at Henre Hill, London and are open from 9 am till 6 pm Mondays through Saturdays and from 11 am till 4 pm on Sundays.

11. Wigmore Sports

39 Wigmore St, London W1U 1PD, United Kingdom

+44 20 7486 7761

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Need a racket? Well, Wigmore sports have so many options you might not know what to pick.

This beautiful sports store is a tennis specialist store stocking over 2000 rackets, plus shoes, clothes, and accessories.

Their stores offer a variety of high-quality tennis equipment and accessories, they also offer products for other racket sports like squash, Badminton, and, racquetball.

For rackets, you can find products from a variety of brands including Wilson, Yonex, Tecnifibre, Babolat, and Dunlop.

For sports clothing, you can pick up items like Hoodies, Jackets, Polos, track pants, and shorts from a variety of brands including Adidas, Wigmore originals, Lacoste, Nike, Brave-Play, and Bjorn Borg.

Their catalog includes footwear for tennis, badminton, and squash shoes from a variety of brands for men, women, and children.

The store also sells sports accessories such as Sweatbands, Caps and Visors, socks, and lots more.You can visit them at Wigmore Street, London. They are open from 10 am till 6 pm Mondays to Saturdays.

The store has an hour-long cleaning break between 2 pm to 3 pm every day and they close at 7 pm rather than 6 pm on Thursdays.

12. New Balance Flagship store London

287-291 Oxford St, London W1C 2DR, United Kingdom

+44 20 7499 8089

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Shop the best of New balance products from these awesome sporting goods stores. New Balance is a brand that is widely known all over the world, their high-quality sports shoes and apparel have made them a go-to brand for many athletes.

The stylish design and durability of their products have also made them a fan favorite by all. You can shop high-quality authentic sports shoes, apparel, and accessories for all ages.

For clothes, you can pick up matching sets for fitness and gym or other sports activities, Hoodies and sweatshirts, Jackets, Trousers and tights, Sports bras, tracksuits, and outlet clothing.

They also have a wide size range and a variety of gender-neutral options.

You can shop for shoes for running, lifestyle, trail running, football, and training. They also offer sandals and outlet shoes. For accessories, you can purchase stylish bags and backpacks, headwear, sports gear, and socks.

You can visit their website for more information on products and stores worldwide and if you are in London you can visit them at Oxford Street, London.

They are open from 10 am till 8 pm Mondays through Saturdays and from 12 pm till 6 pm on Sundays.

Thanks For Reading.

What’s your Favorite sport? I may not be the most physical activity person but I played a healthy amount of Volleyball in my College years, and might even still know my way around the serves and blocks.

Staying fit and active is an important aspect of health and wellness and just as important as sports are, having the right equipment and apparels are just as important. If you’re in London and having difficulties finding a store to get quality products then I recommend visiting any of the amazing stores on the list.

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